Natural fruit juices are on the rise for a few reasons - among them, GCC government healthy eating initiatives that promote juice consumption, and a growing demand for organic and natural halal food options. Juices are popular in Saudi and across the GCC, where the juice market was valued at US$2.5 billion in 2019.

“In contemporary lifestyle, juices are a big element,” says heritage food documenter Majed Al Muhanna. Traditionally, Saudis drank more hot beverages, but things are changing. Retrieved 7 November 2011.One of the most popular beverages in Saudi Arabia these days isn’t brewed, it’s squeezed.

^ 'Govt declares sugarcane juice as 'national drink' of Pakistan'.^ Bradt, Hilary Austin, Daniel (1 July 2014).^ 'Sugar Cane Juice aka 'Caldo de Cana' '.^ Andrade, Maria do Carmo Joaquim Nabuco Foudantion.^ 'Brazilian Street Food - A Dica do Dia'.'Hanya Ada Di Candi Sojiwan: Menu Hidangan Raja Mataram Kuno'. Minuman Tradisional Indonesia (in Indonesian). ^ 'Kisah di Balik Segarnya Minuman Es Tebu'.^ Bruce Kraig Colleen Taylor Sen (2013).'Risk characterization and quantification of mycotoxins and their producing fungi in sugarcane juice: A neglected problem in a widely-consumed traditional beverage'. Audenaert, Kris Lust, Leonie Landschoot, Sofie Bekaert, Boris Haesaert, Geert De Boevre, Marthe De Saeger, Sarah (1 February 2020). 'Mycotoxin Contamination in Sugarcane Grass and Juice: First Report on Detection of Multiple Mycotoxins and Exposure Assessment for Aflatoxins B1 and G1 in Humans'. Center for Food Safety and Applied Nutrition, US Food and Drug Administration. ^ a b 'Ingredients Declared as Evaporated Cane Juice: Guidance for Industry'.^ a b 'Federal Register: Ingredients Declared as Evaporated Cane Juice Guidance for Industry Availability'.It is sold at street stalls in plastic bags filled with ice or in disposable plastic cups. Other fruit juices may be added to balance the sweetness, such as kumquat or chanh muối. Sugarcane juice, called nước mía or mía đá, is common in Vietnam as a drink. The government of Pakistan has declared sugarcane juice as the country's national drink. The drink is popular with locals because it is cheaper than beer. In the eastern region of Madagascar, sugarcane juice is fermented to make an inexpensive alcoholic beverage called betsa-betsa. Instead, the FDA recommends 'cane sugar' or another term determined by manufacturers who should 'review the final guidance and consider whether their labeling terminology accurately describes the basic nature and characterizing properties of the sweetener used'. In the United States, where the FDA regulates the description of ingredients on food labels, the term 'sugarcane juice' cannot be used because it misleads consumers to believe that cane juice is similar to fruit or vegetable juices. It is sometimes served with lemon or pineapple juice. In a process similar to that of the street vendors of India, machines are used to press the sugarcane and the juice is extracted. Sugarcane juice, known locally as caldo de cana, is sold by street vendors in Brazil. Today, cleaner vendors work in fod courts of malls and shopping centers. Traditionally, it is sold throughout the country, especially among street vendors that set their stall on the street side. The juice sold there is always served cold with ice cubes. The machine might be human-powered, or powered by a gasoline engine or electricity. The juice is extracted using a pressing machine to squeeze the sugary sap from sugarcane. The earliest record comes from a 9th-century inscription, dated from the Medang Mataram period, that describes a sweet drink called Nalaka Rasa, which translates as 'sugarcane juice'. The sugarcane plant has been cultivated in Java since ancient times. It is one of the traditional beverages commonly sold street-side in Indonesia. In Indonesian, tebu is sugarcane and es is ice. The iced sugar cane juice is called es tebu. In Indonesia, sugarcane juice drink is called minuman sari tebu. Es air tebu, iced sugarcane juice sold by street vendor in Jakarta, Indonesia.

Capsy juice